On September 23rd, 2020, our Diversity & Inclusion Committee started the conversation about D & I in the crane industry. In the end, diversity is not where most people/employer struggle, inclusion is.

We encourage you to explore D & I in your organization. Below are a series of multiple resources to assist you in your journey to inclusion.

• 43% of companies with diverse management exhibited higher profits.
• Companies with racial and ethnical diversity are 35% more likely to perform at a higher level.
• Diverse teams are 87% better decision makers than individuals.
• Highly inclusive companies are more likely to hit their financial target goals by up to 120%.
• 78% of people think that diversity and inclusion offer a competitive advantage.

Sources: Glassdoor, Fortune, McKinsey & Company, HBR, Deloitte

Canadian Centre on Diversity and Inclusion

Diversity And Inclusion: A Complete Guide For HR Professionals

5 Must-Ask Questions About Diversity and Inclusion

10 Diversity and Inclusion Questions to use in Your Survey

When and Why Diversity Improves Your Board’s Performance

3 Ways Non-profit Boards Can Mind the Diversity Gap

Why you should care about diversity and inclusion

5 Questions To Ask If You’re Serious About Diversity, Equity, + Inclusion At Your Company https://www.globalgiving.org/learn/questions-on-diversity-inclusion-issues

Birds of all Feathers by Michael Bach
Blind Spot: Hidden Biases of Good People by Mahzarin R. Banaji and Anthony G. Greenwald.

Webinar recording: Overcoming bias in the workplace: How leaders can drive change
Inclusion is not something that can wait, and leaders in organizations have an important role to play.

(Short film, fun introduction to the topic of D & I)
Purl, directed by Kristen Lester and produced by Gillian Libbert-Duncan, features an earnest ball of yarn named Purl who gets a job in a fast-paced, high energy, bro-tastic start-up. Yarny hijinks ensue as she tries to fit in, but how far is she willing to go to get the acceptance she yearns for, and in the end, is it worth it?

Must watch Ted Talks that tackle diversity and inclusion

Various initiatives to get more apprentices in the industry, in particular those that target our unrepresented groups.

  • Here are some of the locations you may want to promote your job offerings:
    • Alberta Advanced Education and Career Development – Registered Apprenticeship Program (RAP). Works with schools to find students interested in the trades and matches them up with employers.
    • Careers: Next Generation have programs/online information for young people to understand the alternative career paths. This would be good for the parents in member organizations to look into to give their children exposure to all possible careers.
    • Religious organizations often have resource centres to support new Canadians for ex: Mennonite Centre for New Comers.
    • Reach out to your local Multicultural organization to find what publications, websites, job platforms, social platforms, multicultural groups use in your area;
    • Community Radio Stations have multilingual shows that reach various segments of the population, they are often looking for interesting stories and people to interview;
    • Find out which Indigenous resources are most popular in your area;
    Regional/National Indigenous Newspapers
    Indigenous Distributors and News Media
    • There are multiple organizations funded by the Federal Government that have the mandate to support employment of new Canadians.


Valued: You are appreciated and respected for your unique perspectives and talents.
Trusted: You make meaningful contributions and are influential in decision-making.
Authentic: You can bring your full self to work and express aspects of yourself that may be different from your peers
Psychological Safety: Latitude: You feel free to hold differing views and make mistakes without being penalized.
Psychological Safety: Risk-taking: You feel secure enough to address tough issues or take 

Source: https://www.catalyst.org/research/inclusive-leadership-report/